How You Pictured It
Join host Kate Hejde of Dear Kate Brand Strategy as she chats all things business and marketing for creative entrepreneurs. Kate is a big believer that you can build a business that fits your life, just How You Pictured It. There is no one right way to run a business. You can absolutely base your decisions on your priorities and values so that your business is aligned and joy-filled. With 11+ years in creative small business, Kate shares practical tips, inspirational stories, and the ups and downs of being a business owner and parent. Listen in for short weekly episodes on a variety of topics including pricing, marketing, social media, and mindset. Find more from Kate at dearkatebrandstrategy.com
How You Pictured It
Building Strong Client Relationships with Enneagram Marketing: Tips for Small Business Success
In this episode of the How You Pictured It Podcast, we explore how to build meaningful client relationships through the power of Enneagram marketing. If you're a small business owner in service-based industries like photography, bookkeeping, real estate, or consulting, this episode is for you!
Discover how understanding your brand’s Enneagram type—whether you're a Helper (Type 2), Loyalist (Type 6), or Peacemaker (Type 9)—can transform your marketing strategy and help you connect deeply with your ideal clients.
💡 Key Takeaways:
- How to use relationship-focused marketing to attract loyal clients
- Proven Enneagram marketing strategies to grow your business
- Practical tips to enhance client trust and build authentic connections
- Ways to align your marketing with your brand’s personality for better results
Whether you're just starting out or looking to strengthen your brand strategy, this episode is packed with actionable insights to help you stand out in a crowded market.
👉 Take the free Brand Enneagram Quiz at dearkatebrandstrategy.com/quiz and find out how your Enneagram type can shape your business success!
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Learn more at Howyoupicturedit.com
Welcome to our second episode, talking about brand Enneagrams today. We're going to get more into three specific brand Enneagrams and talk more about their characteristics and how to use those to market. I have broken down the nine Enneagram types into three categories. The first one that we're going to tackle today is the relationship focused brands. In other episodes, we'll cover our insight oriented brands And our vision driven brands. So let's get into today's group, the relationship focused brands. This one is near and dear to my heart. As a website, coach and brand strategists, I've seen firsthand how building trust, support, and community can really increase your marketing efforts. It can be really easy to forget that at the core of every business transaction is a human connection. That's why I'm excited to talk to you today about these three brand. Enneagrams The helper, the loyalist and the peacemaker. These archetypes Excel at creating those lasting relationships. We all crave in business. If you're a small business owner in fields like photography, real estate bookkeeping or consulting listen up. I know many of you are incredible business owners. You're often flying solo or running a small team, and you're looking for ways to stand out. This video is here for you. Let's explore how these relationship focused approaches can revolutionize your marketing strategy. And help you connect with your clients on a deeper level. Now, if you don't know your brand Enneagram type, yet you can go take the quiz@dearkatebrandstrategy.com/quiz. It's a two question quiz. It will take you no time at all, and you'll get your brand Enneagram result. You'll also get an email with details On how to use that brand Enneagram in your marketing strategy. So again, that's dear Kate brand strategy.com/quiz. You can also find the link in the description. First up, we have the helper. If your brand resonates with this type, You're all about supporting and nurturing your clients. It's like you have an innate superpower to anticipate their needs before they even know they have them. The helper brand is client centered to its core. You're not just providing a service. You are providing a lifeline of support. Your empathy drives everything you do from your social media posts to your client consultations. shine by showcasing all of the ways they assist their clients. It's not about boasting. It's about demonstrating genuine value. For example, if you're a photographer, instead of just listing your services, you're going to tell stories about how you helped a nervous bride feel at ease, Or captured a family's personality perfectly. Remember your marketing should always highlight the benefits to your customer. Ask yourself. How does this make my client's life easier or better? That is your golden ticket.
ATR2100x-USB Microphone & Kate 15pro Camera-1:As a helper brand Enneagram at your marketing should focus on content that educates and empowers your clients. Create step-by-step guides, how to videos or ask me anything sessions where your clients can see your supportive nature inaction. You can offer free resources, such as checklists or templates To show how you're solving their pain points before they even become a client. This positions you as a trusted advisor and keeps your brand top of mind when they're ready to make a purchase. Make sure that your customer testimonials are front and center. These are proof that your helpfulness creates real results. Let these stories shine in your social media content, newsletters, and website copy. Next up, we have the loyalist. If this is your brand type, you're all about dependability and commitment. Next step we have the loyalist loyalists are all about dependability and commitment. You're the rock that your clients can count on. Come rain or come shine. Loyalist brands have a security oriented mindset. You understand that in a world of uncertainties, being a constant for your clients is invaluable. Your motto might as well be consistency is key because that's how you build rock solid trust. When it comes to marketing loyalists should focus on their reliability. Share your track record showcase your longterm client relationships, And be transparent about your processes. For instance, if you're a real estate agent, you might create content about how you support clients long after the sale is closed. Or if you're a consultant, you might highlight how you see a project through no matter what challenges might arise. As a loyalist, you want to create content such as behind the scenes looks at how you stay consistent Or case studies showing how you stuck with clients through tough times and guided them to success. Consider offering long-term service packages that That naturally fit into your marketing strategy. For instance, you could have retainer models or subscription services that show your clients you're with them through the long haul. Regularly, reinforce this message in your email newsletters, your blog posts and your social media content. The third brand Enneagram type under the relationship focused category is our peacemaker. If this is your brand type, you have a unique gift for creating harmony and finding Common ground among diverse audiences. Peacemaker brands are inclusive and diplomatic by nature. You are not about creating controversy or putting one group against the other. Instead, you see the big picture And strive to create a space where everyone feels welcome. When it comes to content creation, peacemakers Excel at crafting unifying messages that resonate with various groups. it's not about being all things to all people, but rather finding those universal truths that connect us all. For example, if you're a life coach, you might create content that that speaks to that shared human experience. The desire for fulfillment, the challenge of work-life balance. Or the journey of self discovery. these themes can appeal to a wide range of clients while still staying true to your brand. As a peacemaker, your marketing should center around building and nurturing a community. Use your social media platforms and email list to create a sense of togetherness. Start conversations with open-ended questions shared experiences that people from all walks of life can relate to. Hosting virtual or in-person gatherings, such as mindfulness, Mondays or collaborative workshops fosters this sense of belonging and makes your brand a hub of connection. Additionally ensure that your visual branding messaging and even product and service offerings reflect that sense of inclusivity and calm. calm, peaceful, demeanor in client communications and marketing will differentiate you. In competitive spaces that tend to focus on boldness and urgency. That wraps up our look at the relationship focus, brain Enneagram types. Whether you resonate with the supportive nature of the helper. The steadfast reliability of the loyalist the unifying approach of the peacemaker. These strategies can help you build lasting, meaningful relationships with your clients. Remember different is better than better, and it's easy to be different just by being yourself. Find your brand enneagram at dearkatebrandstrategy.com/quiz. If you haven't taken it yet. I look forward to talking to you again in the next episode.